The ecsa visual protocol as a generative system.
A procedure emphasizing the dynamic and generative nature of web infrastructure. It is aimed to be logarithmic (determine the spatial relations between elements), structural (allow any and all styles to be expressed) and have continuity ( maintain as many elements of the current identity as possible).
In a visual protocol defined by logarithmic grids, the identity emerges from the particular organizing capacity while maintaining an open-space for diverse expressivity. This system impacts the layouts and the distribution of information in a visual space, leaving room for any and all ʻstylesʼ to be expressed within a flexible, yet distinct structure.